Health Care Social Media and Professionalism explores professional expectations and behaviors relative to social networking tools and health care.
See the video presentation below. If you want a copy of the slides you may open them in another window on Slideshare for review and/or download.
It is critical that you have effective and clear social media guidelines for your employees, with the expectation that they apply whether employees and students are posting to their own sites or commenting on other sites, to include personal blogs and other websites, including Facebook, LinkedIn, MySpace, Twitter, YouTube or others. Please review the Mayo Clinic Employee Social media guidelines.
For a Tweet-ready 12-word social media policy that focuses on the key and core elements of professional behavior in the digital era, see my Social Media Health Network blog post, dated April 5, 2012.
For an overview of the expectation and requirement to meet our patients where they are spending more and more of their time, see my position piece on the moral requirement for health care providers to participate in social media.
A critical element of professionalism centers on meaningful orientation. Please view #SocialAtMayo – Mayo Clinic's Social Media Guidelines, our orientation video for Mayo Clinic employees.
As you are developing your plan for applying social media in your work, be sure that you have developed or reviewed your existing social media policy. In addition, consider the development of an orientation strategy for new employees, coupled with ongoing review of expectations for professional behavior for your existing employees. Finally, carefully consider your training tools for employees. These three interventions, namely guidelines, orientation and training, can effectively ensure that your employees are your strongest asset in their use of social networking and social media.