Twitter Measurement via TweetReach Report
TW 115 walks through Twitter measurement via a TweetReach report, making the key distinction between the reach and exposure numbers. This course also walks through the other data and metrics pulled and incorporated in a TweetReach report.
This course is part of Social Media Residency, a project of the Mayo Clinic Center for Social Media that provides in-depth, hands-on learning to promote effective application of social media tools for health-related purposes.
Go to TweetReach.com. Without creating an account or signing in, conduct a trial search (only will pull up to 50 tweets) by entering a hashtag from a recent Twitter chat you participated in or a hashtag of interest that you follow. Review the data (reach, exposure, contributors, tweets, etc.). Answer the followings questions in a comment to this blogpost:
- What piece of data was most surprising to you?
- How do you feel about the exposure breakdown? Is it good or bad? Why? (HINT: You will want to look at the reach also.)