By Lee Aase, Director, Mayo Clinic Social Media Network
Managing the Legal Risks of Social Media features Dan Goldman, J.D., legal counsel for the Mayo Clinic Center for Social Media, providing an overview of legal and cultural issues involved in using social media in health care, as well as perspective on how to manage those issues successfully.
See the United Breaks Guitars video Dan mentioned (along with the second and third videos in the series.) Note that this episode had nothing to do with whether United had a YouTube channel or not; it was all about customer service.
Note that the NLRB policies Dan mentions have been made murky by courts invalidating the "recess appointments" of NLRB members by President Obama, which means the NLRB actions may not hold up. David Harlow, J.D., a member of our MCCSM Advisory Board, has written a helpful post on this topic. You also may wish to follow him on Twitter and check out his blog.
See slides 42-48 of Dan's presentation (not included in the video) for additional guidance on issues your social media policy should address.
Invite your legal counsel to create a Network account and then share and discuss this post and how your organization has chosen to manage risk. If you have questions for Mayo about our guidelines, or for other members of the Network, please share them in the comments below. This post is only available to Network members.
If you have developed social media guidelines or a policy, and if it is available online, include a link in your comment. We plan to develop a resource listing guidelines and policy documents from various organizations. If your policy is not online, but if you can send us a Word or PDF version, we would be happy to include it in the resource list.
Does your organization allow employee access to social media from work computers? If not, what are the main reasons given for blocking these sites?