MCSMN Blog

December 3, 2012

How Your Hospital Can Make Itself a Trusted Neighbor on Pinterest

By SMHNadmin

In this webinar entitled, “How Your Hospital Can Make Itself a Trusted Neighbor on Pinterest,” Ashley Howland, social media manager for Baylor Health Care System, discussed how she helped lead an internal effort to unblock access to social media websites within her organization. Ashley also explained how Baylor became one of the most followed health care organizations on Pinterest.

You will also hear Ashley discuss:

  • What makes Pinterest a good fit for health care
  • The elements of a good pin
  • How to gain followers and get your pins noticed
  • How to create eye-catching boards
  • Tips for interacting with other pinners
  • Why your hospital should collaborate with other brands
  • Tips to avoid copyright concerns
  • How to deal with doctors who are not interested in social media

 

Choose a message to share 
Tips for interacting with others on Pinterest: #Healthcare
Tips to avoid copyright concerns on Pinterest: #Pinterest
How to create eye-catching boards on Pinterest: #MCSMN #MayoClinic


Tags: Ashley Howland, Pinterest, webinar, webinar-summary, Webinars

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