May 23, 2012

Social Media Residency in Arizona Reflections


After a successful Social Media Residency in Jacksonville, Fla., the Mayo Clinic Center for Social Media (#MCCSM) hosted its second Social Media Residency of 2012 in Scottsdale, Ariz., on April 24-25.

Below are several pieces of feedback the residents left after this adventure:

  • I learned that although I may have had existing accounts on Facebook and Twitter, I was certainly not “linked in.”...I was pleasantly surprised to learn that there are so many different levels and layers in social media that can be used in a meaningful manner.
  • The section on types of cameras was very enlightening and took the intimidation of video equipment out of producing an effective video message. Being mindful of background noise, distracting signs and the rule of thirds was very helpful.
  • The best part about social media is having the ability to convey information rapidly and to have novel collaboration opportunities world-wide in unimaginable ways! Information is power!
  • I learned that there are many more sites available than I had even heard of...As in face to face conversations there are expected rules and etiquette to be followed...I was glad to hear of all the safety features and security settings that we can control.
  • Social Media has always given me that bad feeling of being horribly left behind and out of the loop.  I got a Facebook page last week, a twitter and linkedin account last month, and am now posting on the Mayo Social Media Residency wordpress blog.  The Mayo Social Media Residency in Arizona is teaching an old dog new tricks.
  • The ability to incorporate hashtags, review trends on links via, and the guide on frequency/content of tweets will all be a critical part of my social media strategy for my work unit. 
  • Great pace, never boring, left me fairly spent at the end of the day…The format of the residency is perfect for imparting information and inspiration to do more after the residency has ended.  It’s the beginning of a journey.

A few participants also took time to share their thoughts via video.


The next Social Media Residency session of 2012 will meet June 25-26 in Rochester, Minn. Tuition is discounted for members of Mayo’s Social Media Health Network and for Mayo Clinic employees.

Other residency sessions scheduled in 2012 include:

  • Sept. 25-26 at Mayo Clinic in Scottsdale, Ariz.
  • Oct. 15-16 at Mayo Clinic in Rochester, Minn.
  • Nov. 29-30 in Jacksonville, Fla.

If you have questions, please contact the Center for Social Media at 507-538-0492 or by email.


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