For the last five weeks, Minneapolis-St. Paul Business Journal has been running a friendly competition it calls “Minnesota Brand Madness,” and Mayo Clinic has made the finals. Go here to show your support for Mayo, or read on for more background.
The idea for Minnesota Brand Madness is based on the NCAA “March Madness” basketball tournament, with the magazine asking Web site visitors to vote on “Which is the best Minnesota brand?” in a series of head-to-head matchups.
The magazine even went so far as to seed the brackets, with Target, Dairy Queen, Best Buy and Mayo Clinic being the pre-tourney favorites. In the first round, however, St. Cloud-based Creative Memories pulled a bracket-buster upset of Target, showing the power of social networks and a distributed organization. Creative Memories says it has over 40,000 self-employed consultants who “offer expertise, encouragement and the highest quality photo albums, scrapbook albums and photo books to help you express yourself and tell your stories, one meaningful page at a time.”
As this upset recap explains, CM used not only its natural network but also its Facebook page (with 66,000 connections) in its campaign against Target, Arctic Cat, Wheaties, Mall of America and Dairy Queen to reach the finals. Mayo Clinic’s worthy opponents on the road to the final were Tastefully Simple, Summit Brewing, General Mills, Lund’s/Byerly’s and Schwan’s.
So now the final contest is between Mayo Clinic and Creative Memories. It’s all in good fun, with the only prize being bragging rights, which makes it a little odd for us modest Minnesotans who aren’t accustomed to tooting our own horns.
But for more than a century, Mayo Clinic’s reputation (or “brand” as the Business Journal calls it) has been built by other people (our patients and their family members) saying good things about their experience here. I guess in a way the magazine’s online contest is just a natural extension of that.
So please go vote and show your support, and also leave a comment there about your Mayo Clinic experience. If you check the box to post the comment to your Facebook wall, that helps even more. And if you’re a Mayo employee, be sure to note that, too. Here’s what I wrote:
As a patient and Mayo employee, I'm happy to be supporting Mayo Clinic in the #MNBrandMadness contest. I especially appreciate Dr. Joseph Murray and his celiac disease research.
I also tagged a few family members in my comment, which will help spread the word. Use the "@" sign in your comment and start typing a Facebook friend's name if you think they would like to get in on the fun. The first image below shows how to tag, and the second shows the resulting comment:
Let’s keep it fun and positive. Focus on what you appreciate about Mayo Clinic.
As the magazine says, this contest isn’t a scientific survey. But it will be fun to see how many votes and comments we can generate.
Update: If you're on Twitter and want to help spread the word there, retweet this.
Tags: Case Studies