Member Profile: Orlando Health
Editor's Note: This post is part of a series by and about members of the Social Media Health Network. This post was contributed by Dana Cassell, Marketing/Public Relations Manager, Strategic Communications, Orlando Health. Visit the Network tab for a list of members and information on how your organization can join.
Orlando Health is one of Florida's most comprehensive private, not-for-profit healthcare networks, and is based in Orlando, FL. Our facilities, advanced medical treatments and procedures, and highly qualified staff distinguish Orlando Health as a healthcare leader for nearly two million Central Florida residents and 4,500 international visitors annually. Orlando Health is comprised of Orlando Regional Medical Center, Arnold Palmer Hospital for Children, Winnie Palmer Hospital for Women & Babies, Dr. P. Phillips Hospital, South Seminole Hospital, South Lake Hospital, St. Cloud Regional Medical Center and MD Anderson Cancer Center Orlando – affiliate of the University of Texas MD Anderson Cancer Center in Houston, TX. Orlando Health is Central Florida’s fifth largest employer with nearly 14,000 employees and more than 2,000 affiliated physicians. Orlando Health is home to the area’s only Level One Trauma Center, and is a statutory teaching hospital system.
Our involvement in social media has exceeded expectations across the board. Our Facebook page launched in November 2009 and YouTube channel in January 2010. Our audience has grown quickly on each platform. We’ve just passed 9,300+ fans on Facebook and 63,000+ video views on YouTube.
By participating in social media, we aim to better listen to our patients and community, and enhance the strength of our organization's voice. We’ve joined the online discussion, now serve as our own news outlet, and hear from our patients on a very personal level. We’ve produced quality content that keeps the community informed and have received praise from patients for our subject matter expert videos and hospital video tours.
We were thrilled to connect with the mother of one of our pediatric patients through social media. Her daughter had spinal surgery right after we launched our Facebook page. This mom and patient had a wonderful experience with our hospital, their surgeon and the staff, and the family connected with us on Facebook to tell their story. The patient created a video montage of her story, time in our hospital, recovery, and return to normal activity. The mother shared this video and updates about her daughter’s health on our Facebook page. Then, over the mother’s birthday, she organized an online fundraising project to accept donations for our hospital as birthday gifts. We’ve loved connecting with the family, and they’ve turned into great online advocates for our system.