MCSMN Blog

October 8, 2010

Shel Holtz 1 – Social Media Summit 2010 – Mayo Clinic & Ragan Communications

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Dozens of hospitals each month launch Facebook pages, Twitter accounts and YouTube channels. That doesn't mean they are doing it well! In fact, a lot of hospitals are succumbing to the shiny-new-object syndrome and rushing into channels without any strategy to guide them.

Online communications authority Shel Holtz explored the best practices hospitals employ in social media.

Listen to a brief description of his presentation.

[youtube=http://www.youtube.com/watch?v=4BiDMb-i-vY]

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