Posted on October 8th, 2010 by
Dozens of hospitals each month launch Facebook pages, Twitter accounts and YouTube channels. That doesn't mean they are doing it well! In fact, a lot of hospitals are succumbing to the shiny-new-object syndrome and rushing into channels without any strategy to guide them.
Online communications authority Shel Holtz explored the best practices hospitals employ in social media.
Listen to a brief description of his presentation.
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