Water cooler break with Kathy Winter, Social Media Project Manager at Shriners Hospital for Children (Florida).
"I love the variety of tasks involved in my job. Not only do I need to have a good news sense and know how to write, but I also have to figure out if the audience will like or need the information and how to find the right balance.
"While I’m a full-time social media staff of one, I tap into resources from all over the organization. SMHN is a helpful and safe environment to bounce ideas around, ask advice, and sometimes just vent!"